Finding Purpose: The Story Behind If Lost Start Here
Have you ever felt like you’re trying to navigate life without a map? Maybe you’ve been searching for answers, or just a simple sense of direction in a world that feels more chaotic by the day.
We get it—because we’ve been there too. That’s why we built this company, not just for ourselves, but for you, and anyone else feeling lost and looking for guidance.
What began as a deeply personal vow to help others has grown into a company with a big social mission.
It all began with a promise. Claire, one of our co-founders, had just dropped her mum off at yet another mental health ward. Her mum’s long struggle with clinical depression and anxiety had reached a point where Claire felt powerless to help. But in that moment of deep frustration and sadness, she made a vow: if she couldn’t fix things for her own mum, then she would do everything in her power to help others who felt equally lost.
That personal story is at the heart of If Lost Start Here—a wellbeing company that stands for much more than just offering advice or selling products. We exist because, like so many others, we know what it’s like to be overwhelmed by life’s challenges, and we wanted to create a place where people could start finding their way back to themselves.
Our mission is rooted in five reasons—five guiding ‘whys’ that shape everything we do
Simon Sinek talks about finding your 'why'—the core purpose that drives everything you do. For us, that purpose is crystal clear. Every action we take, every product we develop, is rooted in five fundamental reasons:
1. Because Claire promised to help.
After that heartbreaking day at the psychiatric ward, she knew she had to create something that would offer real, meaningful support for those who feel lost.
2. Because we’re tired of the noise.
In today’s world, we’re bombarded with messages about how we need to change, improve, and be 'better' versions of ourselves. But sometimes, what we really need is to just accept ourselves as we are—and tune out the noise.
3. Because support matters.
We believe that to be truly self-guided, we also need collective support. Community and connection aren’t just nice-to-haves; they’re essential.
4. Because where we live matters.
Our environment—both the physical world around us and the inner world within us—shapes who we are. Exploring both is key to our wellbeing.
5. Because we follow curiosity.
We’re on a constant journey, always asking questions, always seeking new ways to support our community. Curiosity is the engine that drives us forward.
From feeling overwhelmed to feeling supported—If Lost Start Here is about helping you find your way
At If Lost Start Here, we don’t just want to inspire you—we want to help you take real steps toward a better life. Our purpose is to guide you from feeling overwhelmed to feeling supported, from feeling lost to finding your way.
Whether you’re new to us or have been with us for a while, we’re committed to walking alongside you on this journey of self-discovery and wellbeing. We invite you to explore more on our website, sign up for our Well-ish newsletter, and let curiosity guide you, just as it does for us.
Let’s Get Started.
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